The Problem
Planning a golf trip to Scotland, the birthplace of golf, is far more difficult than it should be. The experience is fragmented across dozens of individual club websites, each with its own booking process, availability quirks, and pricing structures. There's no single place to compare courses, check tee-time availability, or build a multi-course itinerary. For international visitors especially, it feels archaic, like booking travel before the internet existed.
The Solution
Monarch Links is a platform designed to bring Scotland's world-class golf offering into one seamless digital experience. Think of it as the modern concierge for Scottish golf tourism, aggregating course information, availability, and booking into a single interface so golfers can discover, plan, and book their ideal trip without the friction.
The Benefits
For golfers, it eliminates hours of research and back-and-forth emails, replacing them with a streamlined planning and booking experience. For Scottish golf clubs, it opens up visibility to a global audience, particularly the high-value US and international market without requiring them to overhaul their own digital presence. And for Scottish tourism as a whole, it helps unlock more of the estimated multi-billion-pound golf tourism market by simply removing the barriers that stop people from booking.